Vodafone Monster Mash Up

Challenge was to add a Vodafone experience to a Capital Radio EDM night. We created The Phantom of the Mash-Up who “haunted” channels including radio, TV, digital and social media. Brand ambassadors and dancers channeled the Phantom on the night.

type
Experiential
Client
Vodafone UK

The Phantom greeted visitors on arrival and provided them with branded merchandise, including red LED fingernails, for an unforgettable live experience and unmissable social posts. OVER 3M SOCIAL ENGAGEMENTS. VIDEO CONTENT ATTRACTED NEARLY 3M VIEWS WITH 1.2M FOR VIDEOS CAPTURED AT THE EVENTS.